Welcome to PuaneStore, a captivating story woven with innovative approaches blended with traditional values and a rich family heritage. Our journey, which began in 1976 in a prime location in Istanbul, started with a humble workshop.

From the Workshop to the World: PuaneStore began its modest journey with a production capacity of just 15 pieces per day. Today, it has achieved dazzling success with an annual production capacity of 5 million pieces. Our global impact is strengthened by our professional team of 1,500 people, supported by our branches in Turkey, the USA, and Russia.

Brand Diversity and Expertise: As the PuaneStore family, we house four distinct brands, each with its own unique identity and purpose: Soul, Puane, Dans, and Soul of Mu. Puane stands out as the symbol of modest fashion, while Soul is the preferred choice of chic and modern young women. Dans redefines elegance and sophistication in evening wear; 'Soul of Mu' attracts attention with designs reflecting the dynamic spirit of the United States.

The Journey of Inspiration: Our designers embark on a global journey of inspiration, visiting different countries and interacting with diverse cultures. This global exploration process forms the foundation of PuaneStore's unique designs, shaping each product with the richness of international experiences. Every style offered by PuaneStore has its own distinctive preparation story.

From Fabric to Craftsmanship: Superior Quality: At PuaneStore, quality is a commitment woven into the fabric of each product. We offer high-quality, certified fabrics and prioritize the use of natural, recyclable materials. A large portion of our woven, knitted, and jersey fabrics is produced in our own facilities, ensuring strict control over the production process. This guarantees that each of our products meets sustainability and superior quality standards.

Pushing Boundaries: At PuaneStore, we are not only advancing our own brands but also progressing toward becoming a trusted supplier for globally recognized and respected names. We take pride in contributing to other success stories, including collaborations with global giants. On this extraordinary journey, we invite you to timeless moments where every stitch tells a story and each piece is a work of art.

Grow Your Business with Us: At PuaneStore, we take great pride in strengthening every business we collaborate with in the ready-to-wear industry. From designing the first sample orders for our partners to producing, packaging, and delivering the final ready-to-wear products to logistics partners, we stand by them throughout the entire process.

Our Vision: Our goal is to revolutionize the B2B textile industry by focusing on digitalization and accessibility. By leveraging the advantages of digitalization, we offer tailored solutions to various businesses in the fashion industry. In this process, we are constantly improving ourselves to respond swiftly to all types of demands. Our aim is to create a business world where all companies in the industry can work more effectively and efficiently.

Our Mission: At the heart of our mission is contributing to the success of our business partners. Our expert design team prioritizes sustainable fashion by using natural and certified fabrics. What matters to us is not just meeting but exceeding our partners' expectations. With our innovative and eco-friendly products, we are raising industry standards. We have a global impact, reaching businesses in every corner of the world. Together, we are embedding the understanding of style and sustainability into the fabric of the textile industry.